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Digital Services Act

The Digital Services Act (DSA) takes full effect in January 2025, impacting a variety of services including those provided by companies like Unity. We're committed to a safe and compliant experience, and we've been working hard to ensure a smooth transition for you.

We encourage you to review the DSA and familiarize yourself with its requirements. You can find more information about the DSA on the European Commission's website and the text of the DSA here.

Here's what's changing and how you can prepare.

Key Changes:

  • Advertising Transparency: We are expanding our advertising transparency to enable those who are viewing ads to understand that it is an ad, what we consider to determine the recipient of an ad, and information about the advertiser.
  • Protection of Minors: Effective February 2024, personalized advertising will no longer be available when we are aware (see action item below) that a user is below the age of 18 in the European Union (EU).
  • Notification: We're developing a notification API for developers using Unity Gaming Services (UGS) which we will use to send notifications to users in situations stipulated by Articles 9, 10, and 17 of the DSA. Some developers will need to adopt this in January 2024.
  • Transparency Reporting:
    • We will continue to publish a bi-annual report on our EU Monthly Average Users for those products considered to be Online Platforms as defined by the DSA.
    • We will be publishing an annual report detailing our content moderation activities.
  • Complaints & Appeals: We created a ticketing system for users to submit complaints and appeal content decisions. In some services, you will see this labeled as “DSA Report”.
  • Transparency Center: We launched a Content Transparency Center. It is a central hub to help users understand our practices, policies, how our recommender systems work, and how to report concerns.

What do I need to do?

  • Review child designations: If you use Unity Ads, ironSource Ads, Offerwall, or Aura in Europe, ensure your practices comply with the DSA's 18+ age requirement for personalized ads and profiling. This may require a change in your App-level and User-level age designations in your dashboard.
  • Adopt the UGS notification API: If you use Unity Gaming Services (UGS) products that rely on the Unity Authentication Service, you'll need to integrate the new notification API by the effective date of the DSA, February 17, 2024. We have documentation available to help you get started.